Makeup

Eyeliner is often associated with bold wings and dramatic lines, yet some of the most flattering eye makeup relies on a far lighter touch. A thin trace along the lashes brings focus to the eyes, framing them in a way that feels polished without calling attention to the liner itself....

  Step 1: Start by placing the eyeliner across your top lash line using small dashes from inner corner to the edge of your lid. Gina is using Alondra (Aubergine Shimmer). Step 2: Using the smudge tip, blend these dashes together to create a blended straight line. Step 3: Next...

    Step 1: Use Hoda (Slate Grey Matte), or the color of your choice, to outline your entire eye.   Step 2: Use the smudge tip at the bottom of the eyeliner to smudge the color around your upper and lower lids.   Alternatively, you can use the Precision...

Think about that rich, silky-smooth—yet weightless and non-greasy—texture you feel when you apply your favorite moisturizer. That’s partly dimethicone, and it’s responsible for creating that almost cream-to-powder consistency that makes your products silky to the touch and so much more.  Dimethicone is a man-made polymer molecule derived from silicon, one...

Primers are typically thought of as a base for makeup that holds product in place and boosts its wear time, but a powerful primer can offer so much more. Depending on what kind of makeup finish you’re looking for, different primers can go beyond being just a base, and help...

  Today Thrive Causemetics®, a socially-conscious and vegan Los Angeles-based cosmetics company, announced a monumental $10 million product donation in celebration of their latest product launch of Brilliant Eye Brightener™ shades, Mieko (Soft Pink Shimmer) and Emma (Copper Shimmer). The direct-to-consumer brand, who makes a donation for every product you...

Since the beginning, Thrive Causemetics® has been 100% vegan + cruelty-free and today we are incredibly proud to announce that we are now Leaping Bunny certified by Cruelty Free International, one of the world's longest standing and most respected animal protection organizations.The Leaping Bunny Program is the highest standard for...

  The direct-to-consumer, vegan cosmetics company will donate all profits from sales of its 18-shade Buildable Blur™ CC Cream and Blend + Blur Sponge™ on March 8 to help girls become the first in their family to graduate.   Thrive Causemetics®, a Los Angeles-based vegan beauty company announced that it...

Lift + define your brows with our Infinity Waterproof Eyebrow Liner™ + Brilliant Eye Brightener™!  Using short strokes, fill in brows with Infinity Waterproof Eyebrow Liner™ Blend out with the spoolie end for a natural-looking brow Apply Brilliant Eye Brightener™ below + above the brow bone Blend out with your finger Still...

Applying eyeliner can be tricky business! Whether on your lash line or waterline, these tried + true tips will ensure your eyeliner stays in place all day long. For your lash line: Apply Infinity Waterproof Eyeliner™ in short strokes along the lash line Optional: to smooth the line, use the...

Merry is the mood! Celebrate the holiday season with our limited-edition Brilliant Eye Brightener™ Highlighting Stick in Stella, a silky champagne shimmer that compliments any skin tone and instantly highlights, brightens and opens your eyes providing an instant eye lift. Our proprietary cream-to-powder formula glides on smooth and leaves a...

Well-groomed eyebrows have the ability to frame your face and define your features. Beauty trends come and go, but hip-hip-hooray, bold brows are here to stay!Even better news? Perfectly sculpted eyebrows can be achieved in three simple steps. Prep your brows by using the spoolie brush on your Infinity Waterproof...

The world of luxury cosmetics is comprised of chic, black packaging and for good reason. Neutral shades like black or white create the perfect canvas to highlight the gorgeous color cosmetics shades we in the beauty world work so hard to develop. Then why, you ask, did we choose turquoise,...

There’s much more than meets the eye when picking the right liner shade to enhance your eye color. We created this eyeliner guide to help you find the perfect shade! Brown Eyes: You can’t go wrong with using analogous shades (colors that are found right next to each other on...

Tonight marked the 73rd Annual Golden Globes Awards and the stars came out in full force for this iconic event! One of most buzzed about looks of the night was Kaley Cuoco, her stunning red dress and fresh-faced glam.  When Kaley Cuoco hits the red carpet, she makes sure to...

We get it. Cleaning your makeup brushes is a total pain, but washing them weekly is essential to maintaining their shape and removing bacteria that can cause breakouts. Well-maintained brushes also allow for flawless blending and even makeup application. Here’s the DIY makeup brush cleaning recipe we use at Thrive...

YouTube star and celebrity makeup artist Jkissa is a Bigger Than Beauty®. She uses her platform to teach the world cutting-edge beauty tips and tricks, but her mission is more than skin-deep. She wants to support those who are bullied and is working to eliminate bullying, one YouTube video at...

Let’s be honest, creating a precise cat eye look is extremely intimidating. Symmetrical wings aren’t easy! Just like riding a bike though, practice makes perfect, and we’ve broken it down into four simple steps to get you started. Step one Begin at the inner corner of your eye and glide...

What is this so-called “hydration miracle” called hyaluronic acid that seems to be popping up in everyone’s favorite skincare products? Hyaluronic acid is a naturally-occurring molecule (specifically a polysaccharide) found in skin, hair, eyes, joints and nerves that acts as a cushion to promote collagen and elastic, keeping us looking...

Model, television host, and activist Nalie Agustin is a force to be reckoned with. At just 24 years old she was diagnosed with breast cancer, but she used her illness as a platform to help other women and raise awareness for breast cancer. Nalie and her journey went viral, inspiring...